Best Practices Guide — Subtitles and Captioning
Subtitles are often the most sensible and economical way to localize a film or video product. Sometimes, however, subtitles are not the best way to proceed. If there is abundant use of on-screen text, subtitling is generally not appropriate. If there is rapid editing, or just a very busy background, subtitles may not work well. Foreign language post-production experts at InterNation can review the material and make necessary recommendations. They may suggest using a combination of subtitling and voice replacement or just voice replacement. This combined approach often produces an excellent result. On another note, depending on the intended audience, subtitles may not be appropriate for reasons of literacy or cultural habit.
What are the provider’s capabilities? Are they using a computer based character generator, or will they insert graphic files that are generated off-line? If the target language has non-Roman, double-byte characters e.g. Chinese and Japanese, or bidirectional characters e.g. Hebrew or Arabic, the subtitling studio must have special capabilities. InterNation regularly creates subtitles and animated graphics in over 120 different languages containing all types of characters.
The voice track(s) and any on-screen text must be transcribed as written text. This should be done well in advance so that the linguists can review the material and edit the English as necessary to ensure concise communication. In addition, provide a video file—with visible time code if possible—also known as “window time code.” This allows the translators and video editors to time the translation with the edits and the original spoken text. This is commonly referred to as time code spotting.
Translating for subtitles is a specialized process. The translation must be accurate and well written to be sure. However, it must also be timed properly and be edited such that each segment is the right size on the screen and the proper duration with respect to readability and the film or videos editing.
A linguist other than the translator(s) who did the translation reviews the translated text against the timed video, reading it for both translation and post-production quality assurance. Corrections are implemented as appropriate.
This is the actual creation of the subtitles.
This is the marriage of subtitles as generated to the video or film master.
This is done on-site at the end of the editing by a native speaker other than the translator or editor i.e. by a fresh set of eyes.